21 May 2026
Today, Oldenburger|Fritom has extended its partnership with the FC Groningen in Society Foundation until 2028. Through this foundation, the Dutch professional football club FC Groningen aims to combat physical inactivity together with its social partners.
Additionally, attention is drawn to the importance of physical activity and the promotion of a healthy and vital lifestyle. These are all goals that align with Oldenburger|Fritom's CSR policy. In this regard, we focus particularly on promoting sports among young people.
FC Groningen Football Camps
For example, we sponsor an annual FC Groningen Football Camp in the region. These football camps are organized by FC Groningen during the spring and summer holidays. They are intended, among others, for children who could use a helping hand. Oldenburger|Fritom pays their participation costs so that they too can experience this football event – where fun, football development, and the club experience take center stage.
CSR Skybox
As part of our partnership with the FC Groningen in Society Foundation, Oldenburger|Fritom can also regularly be found in the CSR Skybox in the Euroborg stadium. This is the meeting place where the foundation's partners come together. Here, they organize presentations and lectures, and invite guest speakers. We also exchange ideas on sustainable entrepreneurship.
By bike
Due to the extension of our partnership, Kaelin Staats, Community Policy Officer & Sustainability Program Coordinator at FC Groningen, and Ferry de Rooij, Partnerships Manager, visited our head office in the Dutch city of Veendam. Not by car, but by bike.
De Rooij: “Because a promise is a debt when it comes to a healthy lifestyle, Kaelin and I decided to leave the car behind. That 30-kilometer distance by bike from the city of Groningen to Veendam was quite a warm-up, but for such a wonderful cooperation, we are happy to pedal a little further!”
Pictured from left to right: Ferry de Rooij, Mats Dale (Oldenburger|Fritom), Marienus van der Laan (Oldenburger|Fritom) and Kaelin Staats